STRATEGY / TECHNOLOGY / REAL-WORLD IMPACT
I build digital things.
Then I make them work in the real world.
Product, technology and business, connected.
I turn ideas into products, and products into measurable impact.
STORY
I started close to the pixels: interfaces, concepts and user journeys. Over time the work expanded into products, systems, teams, priorities, operations and strategy.
BEFORE THE JOB TITLES
Long before product roadmaps and transformation programmes, I kept gravitating toward the same thing: taking something unclear and making it easier to understand, use or move forward.
Design taught me to see the experience. Technology taught me what was possible. Business taught me what mattered. Leadership taught me that progress needs structure.
CREATE
Early work in concept development, UX and digital products established the pattern that followed.
Hand-drawn concepts for time logs, project overview, pipelines and task modules — product thinking before Product Owner was my title.
A concept that connected a physical experience with a digital layer and taught me to think across touchpoints, not screens.
Digital building guidance where the job was to make a complex physical process feel intuitive step by step.
BUILD → SCALE
At Bloomit the scope grew from e-commerce and product development into ownership of the systems, integrations, infrastructure and operational structure behind a growing digital business.
LEAD → STRUCTURE
At thansen the work was less about owning one product and more about creating transparency, momentum and a better operating rhythm across IT development.
GOVERN
Ownership, directorships and representative roles have added a second lens to my operating background: how decisions connect to risk, priorities, investment and long-term value.
Translate technical realities into decisions that make sense outside the engineering room.
Keep strategy connected to customers, delivery and measurable outcomes.
Make change executable instead of leaving it as a slide deck.
Think in trade-offs, accountability and what creates durable value.
“I bring an operator's perspective to strategic conversations.”
VENTURES
Entrepreneurship and ownership have always run in parallel with the employed career.
Digital products → e-commerce → technology leadership → IT delivery
Companies → property → investment → governance
LAB
The Lab is where product ideas become prototypes — a place to explore interfaces, AI, spatial computing, family products and new digital business models.
SPATIAL FINANCE
A private-finance control centre exploring spatial UI, AI assistance and XR interaction.
FAMILY PRODUCT
A mobile-first product for discovering playgrounds and coordinating trusted family connections.
PRIVATE SOCIAL
A private, invite-only hub concept focused on gatherings, memories, polls and shared life.
SMART POOL
A premium smart-pool ecosystem built around Brian — a digital poolboy that senses, learns and guides.
ME
I am most useful where product, technology, business and execution overlap — especially when the situation is complex and someone needs to turn it into a direction people can actually work with.
Many roles. One mindset.
CONTACT
Product. Transformation. Digital projects. Technology. Governance. If there is a real problem behind it, I am interested.
maxaschou@gmail.com